Take A Byte: The Cer té Blog

Yesterday part of my staff and myself went to Film Forum to go see the movie Food, inc. I decided to go because I believed in what I thought was the premise of the movie. Mass produced food could not compare with locally grown "cared to" product. What I did not realize is that this was as basic as a soup stock. I left the movie very pissed off but I did not want to ruin the outing with my co workers with negativity. I needed to vent so here is my first "real" blog on my revamped website.

As you all know we are in the process of opening the first green pizzeria in nyc. As a chef it is a natural instinct to demand local. As a business owner it is a natural instinct to demand cost effective. This has been my dilemma since day one but I believe at Cer té we found a good recipe for the two. My new dilemma after seeing this movie is what to do as a human being. I do not want to turn this into a movie critique all I could say is go see it and you will then understand what I am talking about. I am now one hundred and fifty percent committed to you, my client, customer and employees to make sure the food I present to you is fresh, affordable, and most of all humane. The only way we can change is not a low fat diet. It is not a low carb diet but a diet of food from the proper sources. Sources that care about what we consume. Sources that do it for more than just the money sources that just give a sh_ _ and make sure it's not in our food. I am in the process of setting up appointments with my vendors to check all facilities of where our food originates.

Stay tuned....